Email Marketing: Is It Dying?

Email Marketing is the use of email in marketing communications. People who are unfamiliar with email marketing often wonder what all the fuss is about. They thought that spam have killed email as a marketing vehicle. And another reason why they think it is outdated is because of the many clever ways that we can communicate online using blogs, Twitter, Facebook and all other social media sites.

Although there are a lot of strategies now for marketing, email marketing still works because it allows targeting, it is data driven, it drives direct sales, it builds relationships, loyalty and trust and most of all it supports sales through other channels.

Modern email marketing services and solutions support database integration, segmentation and various other tricks and techniques for improving the targeting of outgoing messages. Advanced methods generate on-the-fly emails customized down to an individual recipient basis.

And every email campaign you send out generates a heap of actionable data you can use to refine your approach and messages.
Email promotions and offers generate immediate action: sales, downloads, inquiries, registrations, etc. Informative email newsletters and other emails send people to offline stores and events, prepare the way for catalogs, build awareness, contribute to branding, strengthen relationships, encourage trust and cement loyalty.

Convinced? But don't get carried away...

Just like trees only bears fruit if managed properly, so is with email marketing. We know it works but you have to get the basics right. The basics of building a list of people who want to hear from you, crafting a message and ensuring the emails get through to those on that list. And when you have the basics right, there's a whole spectrum of more sophisticated tactics you can employ to drive further success.

Now, several marketers used a lot of forms of advertising and they believe that it is not worth it to use email marketing anymore because of spam. There have been numerous challengers to email marketing’s throne, not the least of which is social media. However, email is still a vibrant, growing medium that has a future for a number of reasons.
Many people are getting very frustrated by how hard it is for them to make decent sales online via email marketing. Are they doing something wrong or has things really become that hard? In reality it is a combination of several things.

First of all the way to make email marketing work has changed for the simple fact that many consumers are getting used to the way many online marketers email. Another thing is that too many marketers are putting their eggs in one basket, thinking that a big list is the key to online profits. Some are even blasting email after email promoting a certain product, while their email list is getting tired of them.
You have to avoid the things that everyone else is doing online in order to make email marketing work for you. Responsible email marketing is based on the idea of permission. This is a complex issue and the subject of intense debate in the marketing community.

Essentially, you need an email address owner's permission before you can send them a commercial email. If you don't have this permission, then the recipients of your mail may well regard your message as spam.

Email has been around almost since the advent of the Internet. It’s a staple of the marketing milieu and one of the most commonly used forms. It’s still effective, both from a cost and conversion standpoint. Marketers should bear in mind that email marketing can co-exist with any marketing channel and it can help leverage social media and vice versa. Consumers are not choosing one medium over the other; they are just utilizing more mediums.

So for me, email marketing is not dying....it's simply going up and working with any other medium so it doesn't have its own spotlight anymore though it is still working effectively.

By: John Carter

Article Directory: http://www.articledashboard.com

A Few Internet Marketing Tips That Give Results (by Eva Adams)

Internet marketing is not the new field it was ten years ago, and you can quite a bit of material about it online. Yet there are still many people new to internet marketing who are having a difficult time of it. This article aims to help with you a few Internet marketing tips that give results.
If you really want to see some change in your profits, then start working on an email marketing list. If you've been into Internet marketing for a while, you must have seen all the experts asking you to build an email list. List marketing is one of the few ways you can use to see extreme profit increases in your business. All very highly successful online marketers will tell you that their business didn't really take-off until they built a list. You'll always hear marketers referring to their lists as like having their own personal ATM machine. But you'll still see scores of marketers just going for the one-time sale.
It's very difficult to build a lasting business on that model. However, if you're like most marketers, then you would want to build a business that will be around for a long time and can absorb the ups and downs of IM. If you just keep your eye on the immediate gains, then you'll lose out on the real profits that are to be made. The other aspect is that a list represents the greatest source of targeted traffic that you can have at your disposal. Besides that, your aim here is to get the lifetime value of your customers and this can only be possible when you have them on your list. Your subscribers who have bought something from you statistically will buy more easily again from you in the future - so that's a great thing. The best policy to follow as an internet marketer is to strive to provide people with quality products and service. The goal of providing the best possible service holds true for both affiliate marketers and those who sell their own products. There is no positive outcome for you if you leave your customers feeling less than satisfied. Be creative in thinking of how to make your customers happy. For example, you can simply give away free bonus products to your customers to keep them satisfied. If you give customers a discount coupon on their next purchase, they will have an incentive to order from you again. Be as creative and original as you can when it comes to serving your customers and prospects.
One of the biggest mistakes new marketers make is getting stuck in the learning phase; reading, studying, and reading forums. Getting stuck in the learning phase is more prevalent than you may believe. Reading a book or a product won't bring in sales. So if you're just going to jump from course to course, without taking any form of action, then you obviously won't see any results from it. You don't have to read other people's success stories any more; you can create your own.
All in all, Internet marketing is not everyone's cup of tea, it only works for those who are willing to put in the hard work and dedication.
source: goarticles.com

The Most Powerful Internet Marketing Tips that You Must Know (by Eva Adams)

Internet marketing is a fascinating topic for people who dream of making money from home on their computers. Many people start out in internet marketing hoping to become financially independent in a short time. Many of these newcomers to the field don't realize how much effort internet marketing really involves. If you want to start your own internet marketing business, or make the one you have more profitable, the following tips will be useful.
First of all, as an internet marketer, you should only promote products that you can honestly stand behind. If you want to find any long lasting success, you should stick to ethical business practices. People prefer dealing with someone who they can trust. Focus on the actual advantages of your product when you plan your promotional campaigns. If you lie or exaggerate, customers will figure this out and you will lose credibility. So if you truly want to be a successful Internet marketer, you should aim at being honest with your prospects and try to deliver your promise in every possible way. This will not only increase your current sales but it will also lead to better sales in the future. Remember that when you satisfy one customer, chances are that you he/she will get you even more customers. Keep in mind when you deal with your customers that everything you do will be remembered and this is how your reputation is formed.
A simple but very effective way to communicate with people in your niche is to start a blog on this topic. A blog can provide your customers and prospects with a way to contact you and tell you their preferences. If your internet marketing decisions are based on the wants and needs of your customers, you will succeed. A blog is the perfect vehicle for you to communicate with your customers and also learn more about them. The more you post to your blog, the more traffic you will attract, and the more your credibility will grow. What's more, since search engines love blogs and rank them well, you shouldn't have any excuse to not creating your own blog.
Never think that you cannot be a success with your own business on the net just because you may not have a lot of money to put into it upfront. If you can cultivate things like the ability to take action on something, to persevere with your actions, and other qualities like that, then you do not need to have money to succeed. The best way to go about this path is to first start off with the free online marketing methods, make some money and then move forward. Whatever you make, always reinvest smartly but only on tools that can really make a difference in your business. So do not ever think you need a lot of money to get started. The only thing that you need to remember with Internet marketing is to keep your focus on getting high quality traffic and doing everything you can to convert it.
source:goarticles.com

International MBA Scholarships in Germany 2011

ESMT continues development of scholarship program to promote diversity on the through Internatiaonal MBA Scholarships.
* Regional scholarships available for applicants from all continents
* Full scholarships available for exceptional female applicants
ESMT European School of Management and Technology has continued the development of its MBA scholarship program for 2010-11. The MBA program at ESMT is built on both faculty and peer-to-peer learning, and the school is committed to diversity in the classroom. “The current Full-time MBA class at ESMT is made up of participants from 21 countries,” said Nick Barniville, Director of MBA Programs. “Our aim is to further increase this diversity.” The majority of all ESMT scholarships are now clustered according to region. Financial support is being offered in the form of merit-based partial scholarships to applicants from the Americas, Central and Eastern Europe, Africa, the Middle East, and Asia.
Two full scholarships for women will also be provided this year (value 38,000 EUR each). “We already have 35% women in the MBA class, and we are committed to doing everything we can to further increase this figure,” adds Barniville.
The school is also introducing an Academic Excellence Scholarship, giving financial support to an exceptional applicant with a GMAT score of over 700. In addition, applicants for the Full-time MBA have the opportunity of applying for the ESMT Corporate Fellowship Program. The program combines a full scholarship with attractive internship opportunities and mentoring at one of ESMT’s founding companies after graduation.
Tuition and fees for self-sponsored participants of the Full-time MBA program are 38,000 EUR. This includes 9,000 EUR for learning materials, office supplies, food and drinks on campus on weekdays while the program is running, and the international field seminar.
This year, for the first time, some scholarship funding will also be made available to self-financing participants on the school’s Executive MBA program beginning October 2010, which carries a tuition fee of 57,500 EUR.
Deadline
Application deadlines are mid-November 2010 (for full-time MBA beginning January 2011) and August 2010 (for Executive MBA beginning October 2010).
More information about this International MBA Scholarships in Germany:
Stephanie Kluth
Tel.: +49(0)30 21231-1400
Email: stephanie (dot) klut (at) esmt (dot) org
Website: hxxp://www.esmt.org/ info/scholarships
source: http://www.scholarshipclick.com

Daiwa Anglo-Japanese Foundation Scholarship 2011 Japan

About Daiwa:
The Daiwa Anglo-Japanese Foundation is a UK charity, established in 1988 with a generous benefaction from Daiwa Securities Co Ltd. The Foundation’s purpose is to support closer links between Britain and Japan.
Daiwa Foundation Japan House, the London-based headquarters, acts as a centre for UK-Japan relations in Britain by offering a wide programme of seminars, exhibitions and book launches as well as meeting rooms for Japan-related activities and facilities for visiting academics.
The Foundation is represented in Japan by its Tokyo Office, which provides local assistance to Daiwa Scholars and administers grant applications from Japan. It also handles general enquiries, and forms part of the network of organisations supporting links between the UK and Japan.
Detail:
The Daiwa Scholarship is a unique 19-month programme of language study, work placement and homestay in Japan.
Daiwa Scholarships offer young and talented UK citizens with strong leadership potential, the opportunity to acquire Japanese language skills, and to access expertise and knowledge relevant to their career goals.
NO PREVIOUS EXPERIENCE OF JAPAN OR JAPANESE IS NECESSARY.
By April 2010, 123 Daiwa Scholars – including scientists, artists, academics, lawyers and architects – will have benefited from the Daiwa Scholarships.
Daiwa Scholarships are provided by the Foundation to encourage better understanding between both countries.
Application Date: THURSDAY 2 DECEMBER 2010.
Applying online will be possible from mid-September 2010.
Contact:
The Daiwa Anglo-Japanese Foundation
Bancho Building 103
Goban-cho 12-1
Chiyoda-ku
Tokyo 102-0076
Tel: 03 3222 1205
Fax: 03 3222 1208
Email: tokyo.office@dajf.org
source: http://scholarshipsnews.org

Gates Cambridge Scholarship 2011 at University of Cambridge, UK

The University of Cambridge is normally ranked in the top three universities worldwide. It typically receives over 9,000 applications for graduate study from non-British applicants, approximately 1,700 of whom take up their place at Cambridge. Gates Cambridge Scholarships are awarded to outstanding students from outside the UK to study at the University of Cambridge. The programme aims to build a global network of future leaders committed to improving the lives of others.
Eligible

• may be citizens of any country outside the United Kingdom.
• may apply to study any subject available at the University of Cambridge.
• may apply to pursue one of the following full-time residential courses of study:
  • PhD (three year research only degree)
  • One-year post-graduate course (e.g. MPhil, LLM, Diploma, MBA etc.)
  • MSc or MLitt (two year research only degree)
  • MBBChir Clinical Studies (3 year taught degree)
• must be admitted to one of the degrees above at Cambridge through the University’s normal admission procedures. The Trust does not admit students.
• must be well prepared for the Cambridge course for which they are applying and must meet all of the conditions for admission specified by the University (e.g. academic, English language proficiency, if required, and any other conditions set).
• must be able to show evidence of high academic achievement, leadership potential, social commitment and a good fit with Cambridge.
• who are already studying at Cambridge are only eligible to apply for a Gates Cambridge Scholarship if they are applying for a new course of study (e.g. a one year ‘MPhil only’ student may apply for funding to continue on to the PhD). Candidates already studying at Cambridge who are not applying for a new course of study (e.g. have already started their PhD) are not eligible to be considered for a Gates Cambridge Scholarship.

How Competitive

• c. 7,000 eligible applicants apply for admission and funding
• c. 300 are highly ranked by Departments
• c. 100 are invited to interview
• c. 55 offered a Gates Cambridge Scholarship after interview

Once applicants have applied for admission and a Gates Cambridge Scholarship, the Trust asks academic departments in Cambridge to rank their very best candidates. A shortlisting committee then applies the four main criteria of the scholarships to produce a final interview list. Gates Scholars are selected after interview.
Contact detail: info@gates.scholarships.cam.ac.uk
Information abut applying for a Gates Cambridge Scholarship and admission to the University for entry in October 2011 will be available – via the University’s Graduate Studies Prospectus – from June 2010 and applications will open on 1 September 2010.
Moreinfo:
http://www.gatesscholar.org/apply

Stanford Australia Foundation Scholarship 2011

The Stanford Australia Foundation Scholarship provides an annual opportunity for Senior Executives in the Australian non-profit sector to undertake further study at the Centre for Social Innovation at the Stanford Graduate School of Business.

Application accepted from now until 19th October 2010

In 2010, we awarded 3 scholarships for economy travel and tuition to the 2010 Executive Program in Social Entrepreneurship.  The scholarships have been made possible by the generous support of Australian alumni of Stanford and the Dyson Foundation.
In 2011, the scholarship will be for the following course:
Executive Program for Non Profit Leaders (6-18 March 2011) Drawing on the leading-edge research and course offerings of the Stanford faculty, the program integrates conceptual knowledge with Fellows’ own experience to generate powerful and practical insights about leadership and management. The learning stems from a variety of activities including classes, small group discussions, and individual study. Like the Stanford MBA Program, EPNL evolves as the faculty’s most current thinking and research keeps pace with the rapidly changing management environment .
source: http://www.stanford.org.au/index.php?option=com_content&view=article&id=89:stanford-australia-foundation-scholarship&catid=42:foundation-news&Itemid=76

PhD Scholarship 2011 in Biomolecular Medicine at Medical University of Vienna, Austria

Admitted PhD students will receive funding for at least three years including support to visit international conferences and specialized workshops.
The program offers cutting-edge education in the fields of Neurobiology, Vascular Biology, Immunology and Inflammation Research and integrates basic, applied, and clinical sciences, as well as a huge spectrum of experimantal techniques.
Applicants must hold a final degree in the diploma studies of Medicine, Dentistry, or in any scientific/technical subject-related diploma studies (such as Cell or Molecular Biology) by the commencing term of the program. Further information on research topics and courses, as well as application forms are available at: www.phd-cchd.at
Applications must be submitted by email to <strong>phd_cchd@meduniwien.ac.at
Application Deadline : 30 November 2010
Source:
http://www.phd-cchd.at

Affiliate Marketing Forums

where the people can vent their frustrations with specific programs. However a close examination of the forums reveals that some of the participants are not really interested in taking the industry to the next level. They are just determined to dish the dirt on the programs that have been less the complimentary about them. They also tend to discourage the new participants with dreadful stories of publishers that are mean. It is very important that the publisher and the administrative body look through these forums. It will give them an insight into the perspectives of the merchants. It is also possible that they might be able to correct some misconceptions about the program. If the participation is handled sensitively then a bad situation might be averted.

The savvy publishers have set up systems that are based on the active participation of the administrator. They will send in a representative that will answer the questions that the merchants put through. That way the problems can be dealt with. If the merchant has already left and they are putting out negative messages about the program, the representative will be able to provide an alternative view of the proceedings. In due course that will make all the difference to the new people that are planning to join the program. They will not be frightened away by the negative images or messages. That is a bonus because the recruitment program will not be hampered by the negativity of some disgruntled merchants.

The publisher cannot control all the issues that pertain to the program but they might work to rationalize the different elements of the program. For example they might decide that this is the time to be proactive in the way that they handle the publicity that relates to the program. They will go out of their way to deal with all the issues that have been raised by the merchants so that they do not end up in a position whereby the concerns that they have raised are not being dealt with by the publisher. This is the balance that is expected of a merchant website or an administrator that is serious about taking the business to the next level. They have to go out and actively promote the product instead of just reacting to the issues.

By: JohnkforLawan

Article Directory: http://www.articledashboard.com

Free Online Marketing Through Keyword Optimization Strategies (By: moneywise)

As an internet marketer you by now know the best tactic for free online marketing is through search engines especially Google, Yahoo and MSN. Many people though make some obvious mistake and hence fail in their quest to rank high on search engine result pages. Here are simple and proven tips for succeeding in free online marketing that internet business gurus agree on.

* Do not target many keywords, by this I mean make sure you go for only one keyword phrase for each of your pages. Though it is alright to sometimes target two or more keywords but the best strategy has always been going for one. The idea here is that it is much easier to focus on one keyword phrase and thus not loss the flow of your content. In addition, you will get better search engine optimization (SEO) results.

* Researching for the right keywords is fundamental to succeeding in achieving free online marketing success. Try as much as you can to target keywords with less completion but are still common with people when browsing the internet. The idea here is to get a keyword that has a high number of searches and a low number of websites competing for the particular keyword.

* In your page URL make sure that your keyword is appearing thus ensure free online marketing success. Failure to this your page ranking will be low. Therefore, if you notice that your keyword phrase is missing in your page URL find a way to include. The best strategy to achieve this is to make sure your keyword phrase appears at the beginning of your page title.

* This brings me to discuss the importance of a page title. Whenever search engines robots Crawl websites the first thing they notice is your title tag and your first sentence. Most people make the mistake of not including their target keywords in their page title thus not taking full advantage of free online marketing offered by search engines. Just a visit to most websites and your will notice a lack of the proper use of title tags.

There is still more to learn, visit the links below and get equipped with more insightful information on Free Online Marketing Strategies.
Article Directory: http://www.articledashboard.com

Newbie Weblog Advertising (by T yrone Williams)

Blogs that are also called web logs are the new factor on the internet. They are pretty much a platform that you should utilize that may allow you to publish your ideas on most any subject that you really want to. They can be utilized for journaling, promoting, writing, and publishing, something that your coronary heart desires. Nonetheless, in case you are a beginner and new running a blog in addition to marketing, there are some essential things that it would be best to know.
Blog advertising is fairly straightforward if you have a marketing mind. You will find that many people use blogs as a diary, and lots of times these blogs which might be used for this goal aren't intended to make them cash, but merely an approach to put there thoughts on the market and find others which are going by way of the same thing. You probably have by no means even had a blog before, the only factor that you can do is to start one, and just journal in it for a while. This may will let you learn just what it takes and what it is all about to keep up a blog. If you find yourself simply journaling your thoughts and what is on your thoughts, you don't have anything to lose and nothing to gain. You don't even should make your weblog public should you don't need others to learn what it's a must to say. That is a private preference. Nonetheless, doing this will allow you to see the way it works. Then you may transfer on to attempting to market a product or a service.
Using a blog to market one thing is cheaper than using a website. This is because there are such a lot of free ones out there that you should utilize to get the phrase out, and they are really simply pretty much as good as having an internet site that you simply pay for. There are in fact some advantages to having your own URL, however for a beginner, a free one will work until you get the hang of it and want to move it all over onto your own server. The free blogs are just not that customizable. In case you are not familiar with HTML, you will find that your blog will seem like everybody else's. However, that's ok within the beginning. You may always make adjustments afterward as soon as you are turning into successful.
When you will have your individual weblog, you are in control of the content that is posted on it. You can resolve what is alleged, and what's not. You are in any case writing all of it, proper? So, the sky is the limit. Whether or not you need a blog that does website evaluations and takes nominations, or you need to promote issues that you just make out of your home, the selection is yours. Using a weblog to get the word out about no matter you need too is an effective way to market and promote something.
Blog advertising and marketing can get sophisticated if you let it. It's actually solely as arduous as you make it. Whereas there are some bloggers on the market which can be making a six figure earnings with using blog advertising, we all know that it can be done. We just want to know how. Nicely, for any newbie, begin small, and be consistent. The six figure bloggers all did. They began with one, built it up, and then added another blog, constructed it up. Then, keeping up each blogs and never letting them fall behind, they continued to add extra and more. After all that they had assist, they usually outsourced a number of their work. If you are looking to make a massive earnings with running a blog, you'll need some help.
Blog advertising is a good thing to learn. Should you can sell issues from a weblog, you may promote them anywhere. Making money by using a blog is likely one of the most satisfying issues that you will ever learn how to do. Simply do not count on to earn money over night, know that it's important to work at it persistently everyday, and keep in mind to put into it what you wish to get out of it.

Marketing and your Internet Business (by Guna Seelan)

Never underestimate the importance of article marketing to your business online. No matter the market or an affiliate product that you are advertising, or whether you rely on Adsense or any other marketing technique that is based on potential customers who visit a website, either yours or someone else.

Article marketing is probably one of the best traffic generation techniques available online at this time, and there is no reason to assume that there will remain for many years to come. Even Google understands what the articles have to offer the search engine and it shows in the way they show a higher than normal tolerance for duplicated content for multiple submissions to article directories. You can send the same article to many directories without any immediate penalty.

However, there is a downside, namely that as a growing number of online marketers start to appreciate the difference in mass article writing can bring to their success, the competition more there is to get your articles published, not only in directories, but also on other websites. Many webmasters use article directories copied contents on their own sites, especially those that are well written. When they do so they generally adhere to the rules and keep the resources of the author intact including the published article links to the website of the author.

Writing is important, but equally important is the way to market your published article links and use them properly and effectively. Know that with an item you can make more money in your affiliate marketing business than using PPC ads? It is true, and the items are free, unlike any PPC program. However, you must understand how to use items that way. You must learn to use your confirmed article links for marketing in almost all online advertising platforms because that is what your competition is starting to do.

Article marketing can be used to promote products on MySpace, YouTube, Craigslist and Facebook with a guaranteed article links you can use it to make more money than you can dream. With your confirmed article links, they can be used on blogs and lenses on Squidoo. They can be used offline with the same efficiency as online. And people do, and are doing so at an increasing rate. More so, if you are versed in the use of article marketing yourself, no matter what business you have online.

There's more to it than just writing a few articles - much more! However, it can be learned, and while there is much to learn, it is not difficult. Before you even begin to master the skills of article marketing, you have to understand what these skills are and why they are essential to its success. You can not learn them by searching through the search engine search box; you have to learn from those who are willing to pass on their secrets. Most people do not think they have much to learn, and I think everyone has to do to succeed in writing a few articles. How wrong they are! With article marketing involves the use of effective techniques that should be learned as well as the use of an advertising technique has to be learned properly.

Article marketing is the art of advertising today, and some people are paying thousands of dollars to uncover its secrets. Not have to cost that, but if you start using the power of article marketing quickly, then you will be too far to catch up with competitors who can still write an article a day, each driving hundreds visitors to your website.

Enter one or more article per day, and with a guaranteed article links, use it the right way, and you will have more traffic than you thought possible from as little as 20 minutes of work. Article marketing may be the buzzword today, but will last for many years to come. Google likes, and clients like him. If not involved, they will go elsewhere.

Do not underestimate the importance of article marketing for your business online.

Sell Effectively by Identifying Your Customers

Effective marketing of a business does not entirely rely on the fact that you think everyone has a need for the product or service you are selling. In fact, an effective marketing strategy requires you to home in on your target market to determine the customers that actually have a need or want for what you are selling.

Product or Service to Buy

Identify your ideal clients by what you are selling. See the product or the service you offer through your clients' eyes. Recognize the class, category and type of person or group that would use what you offer. This is easier if you already have a present customer base as you can define what their buying habits are. Gather additional information from your current clients to find out why they buy what you sell. You may find the information useful in prospecting new clients.

Consider your Competitors

Study your competitors’ behavior in how they attract customers, the information available on their websites, how their brochures are designed, etc. The customers they have identify who your customers are too. The customers they don't cater to can be an opportunity you can grab by supplying them with what they need.

Apply Available Information

Find useful information so you can create an ideal buyer profile. Age groups, interests, income level, professions, location of residence and employment are details helpful in creating a customer profile. This information may be obtained from the U.S. Census Bureau and the Small Business Administration (SBA). You can then write your marketing materials so your choice of topics and words are based on the demographic and geographic information of your audience.

Generate personal customer data by tracking the names of persons who read your emails and e-newsletters. Keep a record of the links they open as they read through your emails and who actually buys from the marketing campaigns you use. Perform an analysis of the marketing research statistics you have created in order to come up with more effective marketing communications campaigns in the future.

Identifying your target market is figuring how to be the solution to customer needs. The prospect who is trying to address a need to sweat it out for better health may be approached by a person who sells exercise equipment. A parent out to find a better and effective way to make a child's learning a fun activity may seek the solution from an educational toy provider. There is a minimal chance of rejection in this equation because a need plus a solution equals sales. Simply put, this is target market identification.

Customers who have a need for your product or service are the audience that is likely to listen to what you have to say. You do not need to convince them to buy your product because the need is already there. Your marketing message focusing on the benefits of your product and service that fits their needs simply points out where they can find the solution they seek.
by: Kristie Lorette